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Get your message across: how to use marketing for good causes

01/09/2016 @ 10:30 - 12:30

A free workshop for charities, voluntary and community organisations and social enterprises in Islington

‘Charities and not-for-profit organisations often have the most meaningful reasons for being and the best stories, but are so caught up in trying to fund their cause, they forget to communicate their heart and why they were formed in the first place. Branding communicates who you are’.
Marketing may sound like it belongs in the for-profit world of the corporate boardroom, but how do you:

• Find the people you work with?
• Campaign and lobby on their behalf?
• Persuade funders and donors to support you?
• Form productive relationships with partner organisations?

Marketing plays a part in all of these – so it’s a part of what you do already. Apt Branding Agency is here to help you learn effective marketing techniques and apply them to your work.

The workshop will have two main themes:

Communicating through storytelling
You will learn how to tell the story of your service and the stories of the people that use it.

How to you get your message across (with limited resources)
You will learn how to pick the right medium for your message (whether that’s a leaflet, social media or an app) and how to keep the conversation going with the people you reach.

To book, please return the attached booking form to advice@vai.org.uk. For further enquiries, please contact Chris Taylor at advice@vai.org.uk or on 020 7832 5800.

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Details

Date:
01/09/2016
Time:
10:30 - 12:30

Venue

Voluntary Action Islington
200a Pentonville Road
London, N1 9JP United Kingdom
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Phone:
02078325800
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