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Get Started with Analytics

16/07/2020 @ 10:30 - 11:30

As part of our Virtual Digital Communications Training Series, Media Trust is pleased to be partnering with Google Digital Garage to provide free training on data and analytics called Get Started with Analytics.

Join them on Thursday 16 July for a live webinar and learn the role of web analytics and what ‘data driven’ decision making means for your organisation. Learn what insights are available from different social platforms (e.g. Twitter, Instagram, Facebook and YouTube) as well as tools for organic search, website and paid search, and importantly, how to interpret this data.

Learning outcomes:

  • Learn what is and isn’t important to track based on your organisation’s objectives
  • Learn which free tools are available to track your organisation’s online activity, with a focus on Google Analytics
  • Understand how to make sense of the data and use it in the most effective way that complements your organisation’s objectives

Level: Beginner

This session is aimed at anyone responsible for the day to day management of their organisation’s social media and other digital marketing.

Details

Date:
16/07/2020
Time:
10:30 - 11:30
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