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From Crisis To Evolution – Digital Business

22/09/2020 @ 14:00 - 15:00

Having digital capabilities is the only way for businesses to survive. COVID made that fact extra visible. During the pandemic, it feels like everyone is rushing to acquire in a few weeks what should have been done over the last three years.

But designing an utterly digital business from scratch can seem daunting. In this workshop, we will give you the essential tools to rethink your business using technology to move it forward.

Topics that we will cover:

✔️What does it mean to go fully digital?
✔️Products, services, and experiences: How everything collides in the digital world
✔️Business process automation
✔️How to map your business evolution
✔️How to choose where to begin
✔️Measuring your success and how to keep moving forward

About the facilitators:

Ines Martinez

I’m a psychologist in the tech world.

After years of listening to people complain about the software they were forced to use at work, I realized I needed to transition into design and UX.

Since 2016 I’ve been part of Attica, a software company from Uruguay to the world. We don’t believe in big disruptions, but in helping everyday companies constantly evolve through technology.

Every day I help clients envision the evolution of their business. My mission is to discover new ways of human / technology collaboration, making sure that every voice is heard. A robot lover, I’m still positive that good and ethical tech will set us free.

Matias Varini

I’m an engineer working in the IT industry for almost ten years. I have worked in industries such as Travel, Consulting, Healthcare, and Financial.

My mission is to understand, design, and develop what our clients need to take their business to the next level. My role is to understand their process and find automation opportunities. That’s how we help them improve productivity with the same talent.

About Attica:

We help companies use technology as part of their strategy, powered by a talented team and deep business understanding.

We are a one-stop-shop for everything digital. We design, develop, and launch digital products that give a business the knowledge they need to evolve continually.

Get to know us at or get in touch with us at

Register for the webinar here


14:00 - 15:00