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Data Essentials

29/04/2021 @ 14:00 - 16:15

Data isn’t just about numbers and statistics, or even stories; it’s about asking the right questions of the valuable information at your disposal, so that you can better meet the needs of the people you support. Small charities and community organisations are capturing useful data all the time. So are local authorities, national government and bigger charities. Both our own data and that of others can help us understand why our interventions work, ensure policy makers listen and prevent us being overlooked for vital funds.

Ultimately it helps them to make the right decisions, spotting problems before they happen and identifying solutions in ever changing political and socio-economic conditions.

But where do you start?

  • What exactly do we mean by ‘data’?
  • Are we collecting the right data?
  • Where do we go to find relevant data from others?
  • And are we presenting data to engage our stakeholders – for internal decision making or external influencing?

What you’ll learn:

This adapted online interactive webinar, will cover some of the core principles which should be used when working with data at all stages of the data journey:

  • Data collection – the what and the why
  • Data analysis – asking questions of our internal and external data
  • Data presentation – some ideas for telling stories and engaging others
  • Free or low costs digital tools that can help

Ultimately, they will start you on a journey of practice that will help you become more curious and ask questions of your own and others’ data to explore hunches you may have – ultimately improving your services and influencing change.

Format: Online interactive group training

This is an online interactive live training session. You’ll take part in multiple interactive exercises. These may include breakout room discussions, use of collaborative tools and polls or quizzes.

You’ll be asked to complete individual tasks online or offline, which may include peer-group feedback. You may also be asked to complete a task before or after the session.

They are trying their best to give you a good classroom experience. Please join with video and bring your ideas, creativity, and challenges to share.

Who should attend:

Anyone in a small charity or community organisation in London that is responsible for making decisions about what you do and how you deliver your activities based on the information you have. This is for beginners and anyone who wants to explore the role of data in shaping their own services or influencing others.


Kate White has managed Superhighways for over 20 years and has extensive experience in supporting small charities and community organisations to be more efficient and effective using digital technology for social impact.

Sorrel Parsons is a Digital Adviser & Training Manager at Superhighways and has 15 years of supporting charities and community organisations and volunteers in the UK to communicate with the people that matter to them, demonstrate their impact and raise funds. Sorrel is a fan of making digital work on a shoestring.

More about the programme:

This training event forms part of the Datawise London programme, funded by City Bridge Trust as part of the Cornerstone Fund. London’s community data is one of our greatest assets.

Book your tickets here 


14:00 - 16:15