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Be Smart About Fundraising

22/11/2016 @ 10:30 - 12:30

A free workshop from Apt Branding Agency for charities, voluntary and community organisations and social enterprises in Islington.

‘Charities and not-for-profit organisations often have the most meaningful reasons for being and the best stories, but are so caught up in trying to fund their cause, they forget to communicate their heart and why they were formed in the first place. Branding communicates who you are’.

More money means you can support more people, better. But who do you approach to ask for money? How do you show that your cause is worth giving to?

Apt Branding Agency will help you to be smart about who you ask and how you ask them by applying the principles of branding to your fundraising strategy.

This workshop will give you ideas to help:

•  Know your audience so you can talk to them in their language.
•  Attract donors.
•  Ensure one-off donors become long-term supporters.
•  Achieve a ‘flat’ income (to minimise transitions to, for example, a large grant one year and then nothing the next).
•  Diversify your income.
•  Mobilise supporters with a call to action (remember the ice bucket challenge?).

To book an appointment, please return a completed booking form to

For more information, please contact 0207 832 5803 or







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10:30 - 12:30


Voluntary Action Islington
200a Pentonville Road
London, N1 9JP United Kingdom
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020 7832 5800